Paridhi Jaipuria is a Minimalistic artisanal Women's wear label.
The brand focuses on the designer’s style that subtly draws from her traditional roots to craft artisanal garments that entail human hands to create. The designs stand apart due to their simplistic clean lines, careful detailing and relaxed silhouettes. Its urban uniform-like feel is the perfect medium to break a dressing status-quo and make the garment seem mature and arrived. While portraying a cultural freshness with chic modern aesthetics and an effortless approach, the brand wishes to dress the modern,progressive and enterprising women of today who are constantly attracted to ideas of culture and exploration.